Press & Notices.

Backed by Viva Energy Retail Pty Ltd, the digital-first home and living brand brings accessible contemporary design and compressed-delivery convenience to households across the country.

ADELAIDE, 20^th May 2026 — GiftBox, the national gifting, lifestyle and home retailer owned by Viva Energy Retail Pty Ltd, today announced the launch of Ovaro Home, a new digital-first furniture and home living brand. Headquartered in Adelaide and shipping nationally from distribution centres in Melbourne and Brisbane, the launch marks GiftBox's strategic expansion into furniture.

Ovaro Home addresses a clear gap in the Australian market: contemporary, design-led furniture at genuinely affordable prices. The range spans sofas, lounges, accent chairs, bedroom furniture, lighting, décor and home appliances under a single unified aesthetic.

A range designed for real Australian homes

At launch, Ovaro Home spans modular sofas and lounges, single-seat lounges and accent chairs, bed frames, bedside furniture, lighting, décor and home appliances including coffee machines, air fryers and seasonal heating.

Many hero pieces are engineered around compressed-delivery technology, allowing full-sized sofas and beds to ship in compact boxes, fit through standard doorways and assemble at home without tools. The approach removes one of the longest-standing friction points in Australian furniture retail.

The customer experience is digital-first by design, with transparent everyday pricing, Afterpay at checkout, flexible delivery and a streamlined unboxing experience tailored to modern Australian households.

A long-term category build

Ovaro Home represents the first step in a multi-year furniture category build. The business plans to extend the range, deepen design partnerships and continue investing in the customer experience layers that define leadership in Australian home retail.

The Ovaro Home range is available now at ovarohome.com.au

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